Consumers are subjected to over 4,000 messages a day. Creating engaging experiences they are interested in will enable you to stand out from the media clutter.

Once consumers have engaged with the brand, they are more likely to notice other forms of marketing communication - 79% of top marketing directors agree.

Source iD research 2005 (HPI research)

Explanation and demonstration is the only way to communicate the features and benefits of certain products.

Experiential allows for highly targeted trial of new products. Importantly it also allows two way dialogue and therefore feedback.

In an age where technology enables instant communication any time and any place, consumers say it is the personal touch that makes a brand stand out from the crowd.

Source iD research 2004 (MyVoice research)

On average 64% of consumers will tell someone else about it.

Source iD research 2004 (MyVoice research)

In a survey of over a thousand consumers 87% loved the chance to interact with a product rather than being told about it by television. In addition 47% of marketing directors think that consumers appreciate experiential marketing more than all other media.

Source iD research 2004 (MyVoice research) & 2005 (HPI research group)

iD has delivered sales uplifts in excess of 1400% through use of creative instore theatre.

Survey of participants of Dove Hair Histories experience.

Experiential marketing was voted the most memorable media by top marketing directors.

Source iD research 2005 (HPI research group)

Currently 99% of all brand communication focuses on 2 of the senses - sight and sound. Emotional connections are effectively made with a synergy of all 5 senses. As such those brands that are communicating from a multi-sensory brand platform have the greatest likelihood of forming emotional connections between consumers and their product.

Source - Journal of product brand, management