iD launch new Haagen-Dazs flavour
With a nod to the imminent Wimbledon fever soon to be 'gripping' the nation, our agency pal STREAM\, who developed the strategy and creative for the launch of the new limited edition raspberry and meringue flavour, have selected iD to help with launch event activity.
Fusing both agencies expertise, this is going to be one summer Experiential campaign not to miss. As a treat for the desk slaves and commuters of London, we’re turfing over Broadgate Arena and screening live tennis. There’ll be trained beauty therapists on-hand to treat the commuters' feet while their mouths will be treated to the brand new Häagen-Dazs flavour!
