For our summer Fruit Pastilles campaign we decided that a trip to the sea was in order - cue a ferry and some exciting experiential activity at Blackgang Chine, Isle of White!

The first of over 100 locations, we will also be visiting London Zoo, Longleat Safari Park and Bristol Balloon Fiesta - pretty much anywhere where we can find families having some summer fun!

Inspired by Rowntrees' sponsorship of "Britian's Got Talent" we ask consumers "What can you do but chew?". Our Fruit Pastilles team will be on hand to moonwalk, juggle and hand over half a million free samples.